Isabella Pezzini is Professor in Semiotics at the Department of Communication and Social Research, at Sapienza - University of Rome. She is member of the PhD Program in Communication Sciences at Sapienza. Her main research areas are: semiotic theory, text semiotics, semiotics of culture, subjectivity. Her recent publications include: Roland Barthes, Laterza 2014; Semiotica dei nuovi musei, Laterza 2011; Immagini quotidiane. Sociosemiotica visuale, Laterza 2008; Il testo galeotto. La lettura come pratica efficace, Meltemi 2007.